The vented cold case

In another attempt to snooker the beer drinking public with its cold/super-cold campaign, Coors tries another marketing gimmick. The vented 12-pack carton has slotted holes to allow the cold air an easier path to get in. They don’t know that we know that temperature does not equal taste. They should just sell it already frozen solid.

http://youtu.be/odLGXF36zTo

http://youtu.be/zDhBDjHm770

http://youtu.be/oeJPJDpq3-Y

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