Crystal Guinness, a new and quite different take on the quintessential stout. is set to be released in the U.K. and Ireland on June 1 and in the U.S. later this summer. The brew is Guinness’ first attempt at a spinoff product in more than three decades, and was conceptualized in response to declining Guinness sales throughout Ireland. Crystal G. is a completely clear, translucent beer that maintains Guinness’ flavor but is significantly lighter in texture, has only 95 calories per pint, and obviously looks nothing like a stout. Apparently no one in the front office there remembers the failure of Crystal Pepsi back in the early ’90s. Hmm maybe the hipsters might glom to this. Keep in mind, it’s still beer.
NOTE: 6/3/11 – This was an April Fool’s joke that we fell for.
Lessons were learned and notes were taken.