Böner Beer

Bob Lesch has a pitch for the eighth-grader inside all of us. His brainstorm was to make and sell a T-shirt for a beer that didn’t exist but that people would want to wear anyway. He designed an elegant logo for a “hand-crafted brew” called Böner, with the umlaut suggesting a Bavarian brewmaster toiling away oblivious to all the snickering about the English slang the name evokes.

The rest of the story…

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